We are looking for a creative, strategic, and results-driven Promotion & Marketing Manager to lead the promotion and growth of QuoteThought across digital and social media channels. The role will focus on building brand awareness, growing the QuoteThought community, developing engaging campaigns, and creating marketing strategies that turn audiences into active readers, writers, contributors, and brand advocates.

Key Responsibilities

Marketing Strategy

Develop and execute integrated marketing strategies for QuoteThought.

Create monthly and quarterly marketing plans aligned with business and growth objectives.

Identify target audiences, market trends, and growth opportunities.

Develop campaigns to increase app awareness, downloads, registrations, engagement, and retention.

Establish clear marketing KPIs and track campaign performance.

Social Media & Content Promotion

Develop and manage social media promotion strategies across relevant platforms.

Plan and promote daily quotes, poems, stories, and community content.

Create promotional campaigns around key themes, occasions, and launches.

Develop compelling social media copy, campaign messaging, and CTAs.

Work with designers/content creators to deliver engaging creatives and campaigns.

Leverage trends and relevant conversations to increase organic reach.

App Promotion & User Acquisition

Develop strategies to promote QuoteThought and drive app installs.

Plan campaigns for user acquisition, activation, and retention.

Explore influencer, creator, community, partnership, and referral marketing opportunities.

Develop app-focused promotional content and campaigns.

Continuously test messaging, audiences, and promotional channels to improve results.

Community Building & Engagement

Build an active community of readers, writers, poets, and creative contributors.

Develop contests, challenges, writing prompts, and community campaigns.

Encourage user-generated content and participation.

Identify and collaborate with relevant writers, poets, creators, and influencers.

Develop initiatives that turn regular users into long-term community members.

Performance & Analytics

Monitor marketing and social media performance.

Track metrics such as reach, engagement, app installs, conversions, retention, and community growth.

Prepare regular performance reports.

Identify successful content and campaigns and scale them.

Use data and audience insights to continuously improve marketing activities.

Ideal Candidate

Experience in digital marketing, social media marketing, brand promotion, or app marketing.

Strong understanding of social media platforms and digital growth strategies.

Excellent communication and copywriting skills.

Creative mindset with the ability to develop compelling campaigns.

Understanding of user acquisition and community-building strategies.

Comfortable working with analytics and performance metrics.

Experience with influencer/creator marketing is a plus.

Passion for content, writing, poetry, communities, or digital products is an advantage.

Success in This Role

The Promotion & Marketing Manager will be responsible for helping QuoteThought reach more people, attract new users, build an engaged community, and establish a recognizable digital brand. The role combines strategy, creativity, promotion, community, and performance marketing to drive sustainable growth for the QuoteThought app.